We audited the store page by page, rebuilt it as a clickable concept in your exact brand, and built the email and paid engine around it — Klaviyo, Google, Meta, TikTok. All of it is live below. Nothing is a mockup screenshot; everything opens.
Prepared August 2026 · research verified live 2026-08-01This is the whole engagement, pre-built: the diagnosis, the destination, and the four channels that fill it. Click anything.
A page-by-page teardown of rippinbogeys.com — conversion, SEO, email, trust — ranked by revenue impact, with evidence cited on every finding.
0/100Today's score: C+The rebuild — in Rippin' Bogeys' exact teal, Abel/Assistant type, real products, and real prices. Pack toggle, fairway shipping bar, Tip of the Sombrero. Five pages, all clickable.
Open the concept 03 · RetentionThe email engine, mapped flow by flow with triggers, timing, and copy in brand voice. No Klaviyo object was detected on the live site.
10 flows designed · 0 exist today 04 · Intent55 keywords with real Semrush data, negatives, seasonality, and a $1K/mo Shopping + Search plan the category leaders have conceded.
27,100/mo searches for golf hats · CPCs from $0.43 05 · Paid socialFull account plan — structure, tracking, creative system, scaling rules — built against what competitors actually run.
You run 1 ad; Bad Birdie runs ~66 — verified Aug 1, 2026 06 · Discovery@rippin.bogeys has 1,191 followers and the best bio in golf — "Above average golf apparel for the below average golfer." Here's the Spark Ads plan that puts money behind it.
Read the plan 07 · ReceiptsThe research behind the rebuild: twenty golf/DTC storefronts surveyed live, ten design principles, and the exact features we stole for the concept.
20 brands · 10 principles · 6 features shippedFive stages, in order, every time. It's why the audit reads like evidence and the ad plans read like checklists.
Accounts, flows, and pages rebuilt so every dollar has one job and one owner.
Pixels, GA4, and Klaviyo wired before spend scales. No tracking, no launch.
Weekly reads on the numbers that matter — MER, CVR, flow revenue — labeled honestly.
Kill losers fast, feed winners, change one variable at a time so we know why.
Budget follows proof: winning hooks, keywords, and segments earn more spend.
Our accuracy rule across all eight pages: verified facts stated plainly; anything estimated or illustrative is tagged inline. If we didn't see it, we say so.
Slice of the Pie Marketing is run by Jim Smith — audits, storefront CRO, email, and paid media for DTC brands that would rather be funny than forgettable. Rippin' Bogeys was started by a couple of PNW golf buddies; so was the idea of pitching you this hard.
This whole package — audit, store concept, ten Klaviyo flows, and three channel plans — is the first month of work, done before the first call. If the thinking's wrong, it cost you nothing to find out.
One intro call to walk the audit, the concept, and the 90-day rollout. No bad vibes, no slow play — we'll keep pace.
