Slice of the PieSlice of the Pie

Slice of the Pie × Rippin' Bogeys — Klaviyo Flow Plan

10 flows. Zero of them exist today.

We checked rippinbogeys.com on August 1, 2026 — no Klaviyo installed. The 15% popup runs on another tool, and nothing happens after signup. Every abandoned cart, first purchase, and sold-out size below is revenue currently left on the course.

Prepared Aug 2026 · Site verified Aug 1, 2026
0automated email flows live on rippinbogeys.com today (no Klaviyo detected, verified Aug 1, 2026)
25–35%of total revenue that email typically drives for established DTC brands*
10flows designed below — diagrams, timing, and on-brand email mockups, ready to build

*Industry benchmark range for mature DTC email programs; see Klaviyo's published ecommerce benchmark reports. Directional — actual results depend on list size and traffic, not a guarantee.

01

Welcome Series — the 15% popup finally pays off

Their popup already promises "Want 15% Off?" — but with no Klaviyo, nothing arrives. This flow delivers the code instantly, tells the brand story, and converts new subscribers in the first week.

Open 50–60%Click 5–8%Placed order 2–4%Klaviyo industry benchmarks, directional

Flow canvas — Welcome Series

⚡
Trigger: Subscribed to List "Newsletter"Source: 15% popup (migrated to Klaviyo form) · Profile filter: Placed Order zero times over all time
◷
Wait 1 day
◇
Split: Placed order since starting this flow?
YES
⏻
Exit → Post-Purchase flowNo discounts for people who already bought
NO
◷
Wait 2 days
◷
Wait 2 days
⏻
Flow filter: exits anyone who places an orderChecked at every step
Rippin' BogeysYour 15% is on the first tee, {{ first_name }}Welcome to the crew. Resist slow play, no bad vibes — code inside.
Free Shipping on Orders Over $60
Rippin' Bogeys
GOAT Caddie Hat

Welcome to the crew

Hey {{ first_name }} — great decision. We aim to bring quality products to low quality golfers, and you'll fit right in. Here's 15% off your first order.

Shop 15% Off
CODE: WELCOME15
Rippin' Bogeys® · Resist Slow Play, No Bad Vibes
rippinbogeys.com · Unsubscribe

Email 1 · sends instantly on signup

Rippin' BogeysAbove average apparel. Below average golfers.The stuff the crew actually wears — and your 15% still works.
Rippin' Bogeys

The crew favorites

Bogey Breaker Hat - Black
Bogey Breaker Hat- Black
$35
OG Smokin' Sombrero T-Shirt - Black
OG Smokin' Sombrero Tee
$30
Grab the Gear

WELCOME15 is still live — 15% off, stacks with free shipping over $60.

Rippin' Bogeys® · rippinbogeys.com · Unsubscribe

Email 3 · day 3, best sellers + code reminder

Timing & logic

4 emails over ~6 days. Code delivered instantly (the current popup promises 15% and delivers nothing via email — no Klaviyo on site). Buyers exit to Post-Purchase immediately; nobody who bought gets a discount email.

Benchmarks
  • 50–60% open on Email 1
  • 5–8% click rate series-wide
  • 2–4% placed-order rate
Klaviyo industry benchmarks — directional.
Subject lines (their voice)
  • Your 15% is on the first tee, {{ first_name }}
  • Slow play? Not in your inbox.
  • Let us slide into your inbox (15% inside)
02

Browse Abandonment — caught you looking

Someone views the Bogey Breaker three times and leaves. Today: silence. With Klaviyo's onsite tracking, that look becomes a low-pressure nudge 90 minutes later.

Open 45–55%Click 5–7%Placed order 0.8–1.5%Klaviyo industry benchmarks, directional

Flow canvas — Browse Abandonment

⚡
Trigger: Viewed ProductFilters: has NOT Started Checkout in last 7 days · has NOT been in this flow in last 3 days (frequency cap)
◷
Wait 90 minutesLong enough to not feel watched, short enough to be relevant
◇
Split: Started Checkout since starting flow?
YES
⏻
Exit → Cart / Checkout flows own them now
NO
◷
Wait 1 day
◇
Split: viewed 2+ products in last 7 days?Only warm browsers get a second touch
YES
NO
⏻
Exit quietly
Rippin' BogeysCaught you looking, {{ first_name }}That hat won't browse itself. No pressure. No bad vibes.
Free Shipping on Orders Over $60
Rippin' Bogeys
Bogey Breaker Hat - Teal

Still thinking it over?

{{ event.product_name }} — $35

Take your time. It's not slow play if it's off the course.

Take Another Look

Free shipping over $60 · Easy returns

Rippin' Bogeys® · rippinbogeys.com · Unsubscribe

Email 1 · dynamic product block pulls whatever they viewed (shown: Bogey Breaker Hat- Teal)

Timing & logic

1–2 emails max, 90 minutes then +1 day. Hard frequency cap (once per 3 days) and instant handoff to cart/checkout flows so nobody gets double-messaged. Quiet exit for one-time lookers.

Benchmarks
  • 45–55% open
  • 5–7% click
  • 0.8–1.5% placed order
Klaviyo industry benchmarks — directional.
Subject lines (their voice)
  • Caught you looking, {{ first_name }}
  • That hat's still sitting in the pro shop
  • Take a mulligan on that tab you closed
03

Cart Abandonment — the highest-ROI flow in ecommerce

Build this first. Someone added a $35 hat and walked. Three touches over 24 hours, split at the $60 free-shipping line their own announcement bar promises.

Open 48–55%Click 6–9%Placed order 3–6%Klaviyo industry benchmarks, directional

Flow canvas — Cart Abandonment

⚡
Trigger: Added to CartFilters: has NOT Placed Order since starting · has NOT Started Checkout since starting (checkout flow takes over)
◷
Wait 45 minutes
◷
Wait 4 hours
◇
Split: cart value ≥ $60?Their real free-shipping threshold
YES
NO
◷
Wait 1 day
SMS
SMS — final nudge (consented profiles only)Skipped automatically if no SMS consent
⏻
Flow filter: exits on Placed Order at any step
Rippin' BogeysYou left your hat at the turnYour cart's holding your spot. Pace of play, though.
Free Shipping on Orders Over $60
Rippin' Bogeys

Still in your bag

Bogey Breaker Hat - Black
Bogey Breaker Hat- Black
Qty 1 · $35.00
You're $25 from free shipping — one tee gets you there.
Back to Your Bag

We'll hold your spot. Keep a good pace, though.

Rippin' Bogeys® · Resist Slow Play, No Bad Vibes · Unsubscribe

Email 1 · 45 min after abandon (cart under $60 — shows dynamic gap)

Rippin' BogeysFree shipping's already in your bagYour order ships free. All that's left is the send.
Rippin' Bogeys

This one ships free

Bogey Breaker Hat - Black
Bogey Breaker Hat- Black
Qty 1 · $35.00
OG Smokin' Sombrero Tee - Black
OG Smokin' Sombrero Tee- Black
Qty 1 · $30.00
Cart total $65 — free shipping unlocked. No excuses left.
Finish Checkout
Rippin' Bogeys® · rippinbogeys.com · Unsubscribe

Email 2A · the ≥$60 branch leads with free shipping already earned

Timing & logic

45 min → 4 h → 1 day. The $60 split turns their own announcement-bar promise into the recovery lever: under $60 gets a dynamic "$X to the pin" gap plus one add-on; over $60 gets "it already ships free." SMS only fires for consented profiles.

Benchmarks
  • 48–55% open
  • 6–9% click
  • 3–6% placed order
  • Typically the #1 revenue flow per recipient
Klaviyo industry benchmarks — directional.
Subject lines (their voice)
  • You left your hat at the turn
  • Your cart is holding up the group behind you
  • $25 to the pin (free shipping at $60)
04

Checkout Abandonment — they were one tap away

Started Checkout is the hottest signal Klaviyo tracks — email + phone are usually captured. Separate flow from cart abandon, faster timing, highest revenue per recipient.

Open 50–58%Click 7–10%Placed order 4–8%Klaviyo industry benchmarks, directional

Flow canvas — Checkout Abandonment

⚡
Trigger: Started CheckoutFilter: has NOT Placed Order since starting this flow · removes profile from Cart Abandonment flow
◷
Wait 30 minutesFast — they were at the payment step
◷
Wait 4 hours
◇
Split: SMS consent on profile?
YES
SMS
SMS — short checkout linkQuiet hours honored (Klaviyo default)
NO
⏻
Skip — continue to Email 2
◷
Wait 20 hours
⏻
Flow filter: exits on Placed Order
Rippin' BogeysYour bag is sitting on 18Checkout in one tap — we saved everything right where you left it.
Free Shipping on Orders Over $60
Rippin' Bogeys

So close to the cup

You made it to checkout, {{ first_name }}. That's further than most of our drives go.

OG Smokin' Sombrero Tee - Black
OG Smokin' Sombrero Tee- Black
Size L · $30.00
Resume Checkout

Free shipping over $60 · Easy returns · Real humans in the PNW

Rippin' Bogeys® · Resist Slow Play, No Bad Vibes · Unsubscribe

Email 1 · 30 minutes after checkout abandon

SMS · 4.5 hours after abandon (consented profiles only)

Rippin' Bogeys: Your gear is still sitting in checkout — finish up in one tap: rpnb.co/c/8x2k1. Resist slow play. Reply STOP to opt out.

SMS mockup · illustrative short link. Consent collected at checkout + Klaviyo form.

Timing & logic

30 min → 4 h (SMS if consented) → next day. Mutually exclusive with cart abandonment — Started Checkout pulls the profile out of flow 3 so nobody gets both. Email 2 sells trust, not discounts.

Benchmarks
  • 50–58% open
  • 7–10% click
  • 4–8% placed order
  • Highest $/recipient of any flow
Klaviyo industry benchmarks — directional.
Subject lines (their voice)
  • Your bag is sitting on 18
  • One tap left. Even you can make that putt.
  • We saved your spot at checkout
05

Post-Purchase — turn one order into a habit

A first-time buyer is the most valuable person on the list. Thank them like friends would (no selling), then cross-sell at day 14 based on what they actually bought.

Open 55–65%Click 6–9%Repeat-purchase liftKlaviyo industry benchmarks, directional

Flow canvas — Post-Purchase (new customer)

⚡
Trigger: Placed OrderFilter: Placed Order equals 1 over all time (first-timers only) · repeat buyers get a separate shorter path
◷
Wait 2 hoursAfter Shopify's transactional confirmation lands
◷
Wait 3 days
◷
Wait 14 days
◇
Split: first order contained a hat?
YES
NO
⏻
Hands off to Review flow (day ~10) + Sombrero Society on 2nd order
Rippin' BogeysOrder confirmed. Good vibes secured.Thanks for repping the sombrero, {{ first_name }}. A note from the crew.
Rippin' Bogeys

Tip of the sombrero to you

Hey {{ first_name }} — this brand started with a couple friends in the Pacific Northwest. Bald guys who needed hats. Every order still feels like a favor from a friend.

Rep our stuff on the course, smile while you play, keep a good pace, and don't get bummed out if you're playing poorly — there are worse spots you could be.

Meet the Crew

No discount in this one. Just gratitude. Grab the crew and start RIPPIN' BOGEYS!

Rippin' Bogeys® · Resist Slow Play, No Bad Vibes · Unsubscribe

Email 1 · 2 hours after first order — brand story, no sell

Rippin' BogeysThat hat needs a teammateAbove average golf apparel for the below average golfer.
Free Shipping on Orders Over $60
Rippin' Bogeys

Complete the fit

Sombrero Classic Polo - Light Blue
Sombrero Classic Polo
$55
Smokin' Sombrero Soft and Stretchy Hoodie - Aqua Heather
Soft & Stretchy Hoodie
$65
Complete the Fit

Everything here clears the $60 free-shipping bar on its own or with a tee.

Rippin' Bogeys® · rippinbogeys.com · Unsubscribe

Email 3A · day 14 cross-sell for hat buyers

Timing & logic

2 h → day 3 → day 14. First email is deliberately unsalesy — it's the highest-opened email the brand will ever send, and it buys goodwill for everything after. Cross-sell splits on what the first order contained.

Benchmarks
  • 55–65% open on Email 1
  • 6–9% click on cross-sell
  • Repeat purchase within 60 days is the KPI to watch
Klaviyo industry benchmarks — directional.
Subject lines (their voice)
  • Order confirmed. Good vibes secured.
  • Tip of the sombrero to you, {{ first_name }}
  • That hat needs a teammate
06

Winback — it's been a full season

90 days without a second order and a customer starts going cold. Check in like a friend first; save the discount for the second touch, and sunset non-responders to protect deliverability.

Open 30–40%Click 3–5%Placed order 0.5–1.5%Klaviyo industry benchmarks, directional

Flow canvas — Winback

⚡
Trigger: Segment entry — "Lapsed 90"Definition: Placed Order at least once, zero orders in last 90 days · excludes suppressed + Sombrero Society (they get a softer touch)
◷
Wait 7 days
◇
Split: opened or clicked Email 1?
YES
NO
◷
Wait 14 days
⏻
Sunset: no engagement in 60 more days → suppressProtects open rates + sender reputation
Rippin' BogeysDid you quit golf? Blink twice.It's been a season, {{ first_name }}. The sombrero misses you.
Rippin' Bogeys
Smokin' Sombrero Hoodie - Splatter

It's been a full season

No guilt trip, {{ first_name }}. Maybe you're playing great and don't need us. (Unlikely — no offense.)

New since you left: the Splatter hoodie, teal Bogey Breakers, and tumblers that keep the good vibes cold.

See What's New
Rippin' Bogeys® · Resist Slow Play, No Bad Vibes · Unsubscribe

Email 1 · day 90 check-in, no discount — the 15% waits for Email 2

Timing & logic

Day 90 → day 97 → day 111. Discount held back to the second touch so it isn't trained as an expectation. Engagement split means the code only goes to people showing signs of life; everyone else gets a graceful sunset that keeps the list healthy.

Benchmarks
  • 30–40% open
  • 3–5% click
  • 0.5–1.5% placed order
  • Sunset step protects deliverability — the hidden KPI
Klaviyo industry benchmarks — directional.
Subject lines (their voice)
  • Did you quit golf? Blink twice.
  • It's been a full season, {{ first_name }}
  • The back 9 is calling (15% inside)
07

Re-order Nudge — one hat is not a rotation

Hats are the closest thing apparel has to a replenishable product: they fade, they get sweaty, they get "borrowed." 120 days after a hat order, nudge the second colorway — and lean seasonal at spring kickoff.

Open 45–55%Click 4–7%Placed order 1–3%Klaviyo industry benchmarks, directional

Flow canvas — Re-order Nudge (hats / seasonal)

⚡
Trigger: Placed OrderFilter: order contains item from collection "Hats" · one per profile per 180 days
◷
Wait 120 daysRoughly one season of wear
◇
Split: purchased any hat in last 30 days?
YES
⏻
Exit — rotation already growing
NO
◇
Split: last hat was Bogey Breaker- Black?
YES
NO
⏻
Seasonal booster: clone as a March "season opener" send to all past hat buyers
Rippin' BogeysOne hat is not a rotationYour Bogey Breaker's been through a lot. Give it a teammate.
Free Shipping on Orders Over $60
Rippin' Bogeys
Bogey Breaker Hat - Teal

Time for a second hat

That black Bogey Breaker has taken four months of sun, sweat, and at least one thrown club, {{ first_name }}. Meet its teammate in teal.

Bogey Breaker Hat- Teal — $35

Add to the Rotation

Two hats = $70 = free shipping. Just saying.

Rippin' Bogeys® · rippinbogeys.com · Unsubscribe

Sent 120 days after a hat order · colorway picked by split logic

Timing & logic

Single well-timed email at day 120, gated so recent hat buyers never see it. Colorway split makes it feel hand-picked. Pairs with the store concept's Solo/Twosome/Foursome pack pricing — "add to the rotation" is the email version of the pack toggle.

Benchmarks
  • 45–55% open
  • 4–7% click
  • 1–3% placed order
Klaviyo industry benchmarks — directional.
Subject lines (their voice)
  • One hat is not a rotation
  • Your hat deserves a foursome
  • Season opener: fresh lid, fresh hopes
08

VIP — the Sombrero Society

Two orders or $150 lifetime and you're in. VIPs get named, get early access to drops, and never get discount-blasted — they already buy. This is the retention moat.

Open 55–65%Click 8–12%Top ~5% of list ≈ 30%+ of revenueKlaviyo industry benchmarks, directional

Flow canvas — Sombrero Society (VIP)

⚡
Trigger: Segment entry — "Sombrero Society"Definition: Placed Order 2+ times over all time OR lifetime value ≥ $150
◷
Wait until next product dropOperational: VIP segment gets every drop campaign 24h before public
◇
Split: purchased from early-access link?
YES
NO
⏻
Stays in Society — no pestering
Rippin' BogeysYou're in. Tip of the sombrero.Welcome to the Sombrero Society — early access starts now.
Rippin' Bogeys

The Sombrero Society

Two orders deep, {{ first_name }}. That officially makes you one of ours.

What that gets you: every drop 24 hours before the public, first look at new colorways, and the occasional free thing in your box because we felt like it.

See the Next Drop First

No card, no fee, no points math. Just vibes and early access.

Rippin' Bogeys® · Resist Slow Play, No Bad Vibes · Unsubscribe

Induction email · dark navy (#242833) from their own Dawn color schemes. Perk list illustrative — finalized with founders.

Timing & logic

Induction fires on segment entry; after that the Society is a standing audience that gets every drop campaign 24 hours early. Exclusions matter as much as sends: VIPs are suppressed from winback and heavy discount campaigns.

Benchmarks
  • 55–65% open
  • 8–12% click
  • Top slice of buyers typically drives an outsized share of revenue
Klaviyo industry benchmarks — directional.
Subject lines (their voice)
  • You're in. Tip of the sombrero.
  • Sombrero Society: doors open 24h early
  • This drop isn't public yet. You are the exception.
09

Review & UGC Request — feed Judge.me

Judge.me is already installed on their store, but the widgets show "No reviews" (verified Aug 1, 2026). This flow fixes the empty-shelf problem and harvests photo UGC for ads and PDPs.

Open 50–60%Review submit 5–10% of deliveredKlaviyo industry benchmarks, directional

Flow canvas — Review / UGC Request

⚡
Trigger: Fulfilled Order (Shopify)Filter: has NOT submitted a Judge.me review for this order
◷
Wait 10 daysDelivered + worn at least one round
◷
Wait 7 days
◇
Split: review submitted? (Judge.me event → Klaviyo)
YES
NO
Rippin' BogeysRate your rip30 seconds. Star buttons. Maybe show off a photo.
Rippin' Bogeys
Bogey Breaker 6 Panel

How's the {{ event.product_name }}?

Tap a star, tell the next below-average golfer what to expect, and drop a photo if you're feeling brave.

Leave a Review

Reviews collected via Judge.me. Photo reviews get featured on the site and our socials (with your OK).

Rippin' Bogeys® · rippinbogeys.com · Unsubscribe

Sent 10 days after fulfillment · stars deep-link into the Judge.me review form

Timing & logic

Day 10 ask, day 17 single reminder, done. Judge.me's "review submitted" event syncs into Klaviyo so submitters branch to a thank-you instead of a nag. Every photo review compounds: PDP social proof, ad creative, and the store concept's review section stop being hypothetical.

Benchmarks
  • 50–60% open
  • 5–10% of delivered submit a review
  • Photo reviews convert browsers meaningfully better on PDPs
Klaviyo industry benchmarks — directional.
Subject lines (their voice)
  • Rate your rip
  • Scorecard time: how'd the gear play?
  • Brag about your fit (photos welcome)
10

Back in Stock — a real example, live today

This isn't hypothetical: the OG Smokin' Sombrero T-Shirt- Black is sold out in 2XL right now (verified Aug 1, 2026). Every 2XL golfer who hits that wall today leaves no trace. Klaviyo's back-in-stock button captures them.

Open 60–70%Click 15–25%Placed order 5–10%Klaviyo industry benchmarks, directional — BIS is the highest-intent flow there is

Flow canvas — Back in Stock

⚡
Trigger: Subscribed to Back in StockVariant-level (e.g. OG Smokin' Sombrero Tee- Black / 2XL) · "Notify me" button added to sold-out PDPs
◷
Wait for restock eventShopify inventory update fires the flow automatically
◷
Wait 48 hours
◇
Split: purchased since restock alert?
YES
⏻
Exit → Post-Purchase flow
NO
Rippin' BogeysThe 2XL is back. Don't slow-play this.OG Smokin' Sombrero Tee- Black, size 2XL — restocked and moving.
Free Shipping on Orders Over $60
Rippin' Bogeys
OG Smokin' Sombrero T-Shirt - Black

Back in stock: your size

OG Smokin' Sombrero T-Shirt- Black · 2XL · $30

You asked us to ping you. This is the ping. Last time this size sold out — that's why you're getting this email.

Grab Yours Before It's Gone

Resist slow play — this applies to checkout too.

Rippin' Bogeys® · rippinbogeys.com · Unsubscribe

Real product, real gap: 2XL is sold out on the live site today (verified Aug 1, 2026)

Timing & logic

Instant alert on restock, one 48-hour follow-up to non-buyers, out. Klaviyo's native back-in-stock API works with Shopify inventory out of the box — the only build work is adding the "Notify me" button to sold-out variants on the PDP.

Benchmarks
  • 60–70% open
  • 15–25% click
  • 5–10% placed order
Klaviyo industry benchmarks — directional.
Subject lines (their voice)
  • The 2XL is back. Don't slow-play this.
  • Your size just walked back into the pro shop
  • Restocked. You have the honors.

The build plan

Priority order: revenue closest to the surface first.

Build order

  1. 1
    Cart AbandonmentHighest $/recipient, zero list required — works from day one of traffic. Week 1.
  2. 2
    Welcome SeriesThe 15% popup already collects emails; Klaviyo finally delivers on the promise. Week 1.
  3. 3
    Checkout AbandonmentHottest intent signal on the site. Week 2.
  4. 4
    Post-PurchaseEvery ad-driven first order starts compounding. Week 2.
  5. 5–7
    Browse Abandon · Review/UGC · Back in StockWeeks 3–4. Review flow starts filling Judge.me immediately.
  6. 8–10
    Winback · Re-order · Sombrero SocietyMonth 2 — these need purchase history to matter.

Projected contribution to email revenue

Cart + Checkout Abandonment30–35%
Welcome Series25–30%
Post-Purchase + Re-order12–18%
Browse Abandonment5–10%
Winback + VIP + Review + BIS10–15%

Directional split of flow-driven email revenue once all 10 are live, based on typical Klaviyo benchmark patterns for early-stage DTC apparel. Not a forecast — actuals depend on traffic, list growth, and ad spend feeding the top of funnel.

Integration notes

  • Shopify (Dawn 15.3.0): native Klaviyo integration syncs Viewed Product, Added to Cart, Started Checkout, Placed Order, Fulfilled Order — every trigger above works out of the box.
  • Judge.me: already installed, currently empty. Its Klaviyo integration pushes "review submitted" events for flow 9's split, and review content back onto PDPs.
  • Popup migration: the current 15% popup is not Klaviyo. Rebuild it as a Klaviyo form so signups land in the Welcome flow with the code delivered instantly.
  • Pack-bundle tie-in: the store concept's Solo / Twosome / Foursome hat packs give flows 3, 5, and 7 their upsell language — "add to the rotation," "$X to the pin," bundle savings math.
  • SMS consent: collect at checkout + on the Klaviyo form. Flows 3 and 4 auto-skip SMS for non-consented profiles.

Why now

  • Zero flows exist today — no Klaviyo detected on rippinbogeys.com (verified Aug 1, 2026). Everything on this page is net-new revenue infrastructure.
  • Email typically drives 25–35% of DTC revenue for brands with mature programs (Klaviyo benchmark reports — directional).
  • Every paid channel gets cheaper: the Meta, TikTok, and Google plans in this pitch all convert better when abandonment and welcome flows are catching the traffic they buy.
  • Real gaps, right now: a sold-out 2XL with no notify list, a 15% promise with no delivery, a review app with no reviews. Flows 10, 1, and 9 fix all three.

Next step

Want these 10 flows live inside 30 days?

Thirty minutes, no slow play. We'll walk the build order, the store concept, and the full audit — and leave you with a plan either way.

Book the intro call Read the full audit See the store concept